“I just want to make art.”
This phrase is one I hear often from artists, and while I understand the sentiment behind it, I find the mindset troubling. This, in my opinion, is one of the biggest hurdles for artists who aspire to make a living from their art.
What do I hope for in 2025?
That more artists will develop a mindset that allows them to merge their artistic passion with entrepreneurial thinking. This shift is not just desirable; it’s essential for those who wish to thrive in today’s art market.
Lessons from My Own Journey
When I studied Cultural Economics in Passau and later founded my own startup, I quickly became disillusioned. Despite my degree, I lacked the practical skills necessary to launch a business:
- Accounting? Not a clue.
- Marketing? I had to teach myself from scratch.
It was frustrating, but it taught me a crucial lesson: everything can be learned if you stay committed.
Recently, I listened to a podcast with Bas Kast and Caroline von St. Ange discussing the concept of the “growth mindset,” and I felt completely validated. Unfortunately, this mindset is rarely emphasized in Germany’s public education system, yet it’s absolutely vital for success.
The Three Biggest Challenges for Artists
Through my work as a business coach for artists, I repeatedly encounter three common challenges:
- “I’m not cut out for business.” — Art needs structure to gain visibility and achieve success. Without a solid foundation, even the most brilliant creations risk going unnoticed.
- “Marketing feels like self-promotion.” — It’s not about you; it’s about connecting with your audience. When approached authentically, marketing can amplify your artistic voice without feeling performative.
- “I don’t have time for accounting or strategy.” — Without a clear plan, many ideas remain just that—ideas. Time management and goal-setting are indispensable for sustainable growth.
Shifting the Narrative: The Artist’s Career as an Entrepreneurial Journey
It’s entirely natural for artists to want to focus solely on their creative work. I feel the same way—my ideal day involves running workshops with artists. This work is deeply fulfilling. But behind the scenes, there’s also concept development, marketing, accounting, and countless other daily tasks that ensure long-term sustainability.
This is the crux of what I aim to teach through my marketing consulting for artists: how to build systems that showcase their art while laying a stable foundation for their business. By embracing this mindset, 2025 can be the year artists bridge the gap between their creative practice and entrepreneurial goals.
Why a Growth Mindset Matters
The concept of a “growth mindset” involves the belief that abilities can be developed through dedication and hard work. This mindset fosters resilience and a love of learning, both of which are essential for an artist’s career. Here’s why:
- Failure becomes a stepping stone. Every setback offers a lesson, allowing artists to refine their approach.
- Continuous learning ensures adaptability. The art market evolves, and those who stay curious will always find new ways to connect with their audience.
- Confidence grows with experience. Mastering skills like marketing or business planning can empower artists to take bold steps toward their goals.
Practical Steps for Artists to Succeed
1. Set Clear Goals
Define where you want to be in 1, 2, and 5 years. Break these long-term visions into actionable steps. This clarity will guide your daily efforts and keep you focused on your broader objectives.
2. Build a Personal Brand
Your unique story and artistic perspective are your greatest assets. Craft a compelling artist statement and ensure that your online presence—your website, social media, and portfolio—reflects your vision authentically.
3. Embrace Marketing as Storytelling
Marketing doesn’t have to feel like a chore. Think of it as an opportunity to share the story behind your work. Use platforms like Instagram to build meaningful connections with potential buyers, collectors, and collaborators.
4. Create Sustainable Systems
Invest time in learning basic accounting, project management, and strategic planning. These skills will save you time and stress in the long run, allowing you to focus more on your art.
5. Seek Guidance
Working with a business coach for artists can help you navigate challenges, refine your goals, and implement effective strategies tailored to your artistic practice.
Conclusion: Art and Entrepreneurship Go Hand in Hand
In today’s competitive landscape, it’s no longer enough to create exceptional art. Artists must also think like entrepreneurs, embracing tools and strategies that ensure their work reaches the right audience. By adopting a growth mindset and building strong business foundations, artists can elevate their careers and achieve lasting success.
Let’s make 2025 the year more artists step into their full potential, merging creativity with entrepreneurial savvy to transform their passion into a thriving, sustainable business.
Want to elevate your Art Career in 2025?