Annika Wittrock
Digital Marketing Consulting for the Arts
Brand Positioning & Business Strategy
Artistic success begins with a strong brand!

I will assist you in staying up-to-date with the rapidly changing art market by establishing a distinct positioning and marketing, hence business strategy, that sets you apart from the competition.
Marketing Training
I’ll teach you the basics of marketing that are essential for building a successful artistic career.

We’ll explore the key marketing channels that are important for your artistic endeavors. And I’ll show you easy-to-use tools that will help you seamlessly incorporate marketing into your artistic routine.
Entrepreneurial Groundwork
Without revenue, there is no art!

With over 10 years of experience in e-commerce and as an entrepreneur, I’ll help you develop an entrepreneurial mindset and achieve financial success with your artistic activities.

Strategic Marketing for Artists & Art Galleries
Annika Wittrock - Digital Marketing for the Art Market
Hi, I’m Annika Wittrock

I am a Digital Marketing Consultant with over a decade of experience in Startup-Marketing and Ecommerce, where I’ve mastered the art of building brands from the ground up. My true passion, however, lies in the art world.

After obtaining a degree in Art Curation from the Berlin University of the Arts, I dedicated myself to working closely with artists and galleries. I soon realized that my entrepreneurial spirit and digital marketing expertise were exactly what the art industry needed to thrive in today’s competitive landscape.

As a trained New Work Facilitator, I am committed to driving cultural change and empowering artists and their teams to adapt to the evolving demands of the modern art market. My mission is to help you tell your unique story, build a powerful brand, and succeed in the digital age.

Interested in working with me? Let’s talk!

I have worked with clients including:

Ketterer Kunst Fine Art Auctions I Penguin Random House Publishing Group I Galerie Rettberg I Mymuesli GmbH etc.

My approach
Strategy oriented but hands-on marketing support.
Combining data-driven approaches with creativity.
I’ll guide you with a problem-solving approach.
I simplify and empower with tools to proceed independently.
Quotes from clients Annika Wittrock
Recent Client Testimonials

“Annika offered a very personalised approach and has been very sensitive in understanding my personal brand, helping me to bring clarity to it and build a forward strategy. Thank you very much, Annika”

Ksenia Ovsyanick, Principal Ballerina Berlin Staatsballett


“We had the pleasure of collaborating with Annika for a workshop aimed at empowering emerging art practitioners in their marketing and personal branding endeavors. The session was exceptionally engaging, providing participants with invaluable tools and insights. Annika’s unwavering cooperation throughout the entire preparation process was truly commendable.” 

Ina Bilkova, Project Manager, BLR WORLD


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