I am a Strategic Marketing Consultant with over a decade of experience in Startup-Marketing and Ecommerce, where I’ve mastered the art of building brands from the ground up. My true passion, however, lies in the art world.

After obtaining a degree in Art Curation from the Berlin University of the Arts, I dedicated myself to working closely with artists and galleries. I soon realized that my entrepreneurial spirit and digital marketing expertise were exactly what the art industry needed to thrive in today’s competitive landscape.

As a trained New Work Facilitator, I am committed to driving cultural change and empowering artists and their teams to adapt to the evolving demands of the modern art market. My mission is to help you tell your unique story, build a powerful brand, and succeed in the digital age.

Interested in working with me? Let’s talk!

I have worked with clients including:

Ketterer Kunst Fine Art Auctions I Penguin Random House Publishing Group I Galerie Rettberg I Mymuesli GmbH etc.

“Annika offered a very personalised approach and has been very sensitive in understanding my personal brand, helping me to bring clarity to it and build a forward strategy. Thank you very much, Annika”

Ksenia Ovsyanick, Principal Ballerina Berlin Staatsballett

“We had the pleasure of collaborating with Annika for a workshop aimed at empowering emerging art practitioners in their marketing and personal branding endeavors. The session was exceptionally engaging, providing participants with invaluable tools and insights. Annika’s unwavering cooperation throughout the entire preparation process was truly commendable.” 

Ina Bilkova, Project Manager, BLR WORLD

“I appreciated the process in which we were able to dissect various aspects of my work and define through the workshop tangible goals. Very much enjoyed working with Anikka as she was focused and tuned in.“

Zdenek Konvalina, Artist