I feel you! Building something from scratch isn’t easy. As a former startup founder with no budget, I understand the challenges that come with it.
With deep expertise in both the art market and the business side, I’m here to help you turn your art into a sustainable career!
My mission is to empower emerging artists by building a strong artistic brand, integrating marketing seamlessly into their creative workday, and growing their art business into a sustainable career.
I bring over a decade of experience in startups and eCommerce, where I’ve built brands from the ground up. I see artists as entrepreneurs who often lack the basic business skills not covered in traditional art education.
With degrees in art curation & new work facilitation, and experience with galleries, artists, and startups likewise, my coaching empowers you to take control of your career. My goal is to equip you with the tools and confidence to move forward independently—without sacrificing your creative routine.
Interested in working with me? Here’s how the next steps will look like:
You can book a free intro call through this link, where we’ll analyze your current situation and explore a personalized solution for your goals. If it feels like the right fit, we’ll continue working together to grow your artistic career!
“Annika offered a very personalised approach and has been very sensitive in understanding my personal brand, helping me to bring clarity to it and build a forward strategy. Thank you very much, Annika”
Ksenia Ovsyanick, Principal Ballerina Berlin Staatsballett
“We had the pleasure of collaborating with Annika for a workshop aimed at empowering emerging art practitioners in their marketing and personal branding endeavors. The session was exceptionally engaging, providing participants with invaluable tools and insights. Annika’s unwavering cooperation throughout the entire preparation process was truly commendable.”
Ina Bilkova, Project Manager, BLR WORLD
“I appreciated the process in which we were able to dissect various aspects of my work and define through the workshop tangible goals. Very much enjoyed working with Annika as she was focused and tuned in.“
Zdenek Konvalina, Artist