The way you share your story can transform how people engage with your work! I have worked with artists and galleries, and, in contrast, in eCommerce and the startup world. Everywhere, it’s the same story: it’s not about perfection, it’s about connection!
Pro tip: start small, be authentic, and let your story speak!
Here’s my 4 Storytelling Tips for Emerging Artists:
- 1. Your Artistic Work – Share the ‘Why’ Behind Your Art
Go beyond techniques and materials. What inspired this piece? How does it reflect your personal story, beliefs, or the world around you? This emotional connection helps collectors and fans understand the deeper value of your work.
Pro tip: Frame your work as part of a larger artistic vision or narrative that unfolds over time.
- 2. Your Website – Create a Journey
Your website should guide visitors through your story, from your “About” section to your portfolio. Focus on how your unique experiences, challenges, and inspirations have shaped your artistic path.
Pro tip: Use high-quality visuals and engaging text to make sure visitors feel connected from the moment they land on your site.
- 3. Your Social Media – Build Relatable Moments
Use your posts to tell stories, not just share finished pieces. Show behind-the-scenes moments, work-in-progress shots, and the ups and downs of your creative process. Invite your audience into your world and let them see the human behind the art.
Pro tip: Use captions that tell a personal story about your work to engage your audience on an emotional level.
- 4. Your Buyers / Collectors / Partners – Tell Stories that Build Trust
When reaching out to potential buyers or collaborators, use storytelling to build rapport. Highlight the journey of a specific artwork, or share a testimonial of how your work has impacted a past collector.
Pro tip: Tailor your story to their interests, showing how your work aligns with their values or vision.
Need Support?
Need help writing finding your artistic uniqueness and being confident with your story?
Contact me for a free get-to-know call!