I am a coach for emerging artists and small creative brands. I bring over a decade of experience in startups and eCommerce, where I’ve refined my skills in building brands from the ground up.

I see artists as entrepreneurs who often lack the basic business skills not covered in traditional art education. Having founded my own startup, I understand the entrepreneurial struggles firsthand.

As a New Work Facilitator, founder, and marketer, I’ve seen repeating doubts and struggles across clients. My strength lies in listening, understanding your needs, and shaping a clear strategy.

With a background in art curation and extensive experience with artists and galleries, my goal is to help you build a powerful brand, tell your unique story, and navigate the art world effectively.

Interested in working with me? Let’s talk!

I have worked with clients including:

Ketterer Kunst Fine Art Auctions I Penguin Random House Publishing Group I Galerie Rettberg I Mymuesli GmbH etc.

“Annika offered a very personalised approach and has been very sensitive in understanding my personal brand, helping me to bring clarity to it and build a forward strategy. Thank you very much, Annika”

Ksenia Ovsyanick, Principal Ballerina Berlin Staatsballett

“We had the pleasure of collaborating with Annika for a workshop aimed at empowering emerging art practitioners in their marketing and personal branding endeavors. The session was exceptionally engaging, providing participants with invaluable tools and insights. Annika’s unwavering cooperation throughout the entire preparation process was truly commendable.” 

Ina Bilkova, Project Manager, BLR WORLD

“I appreciated the process in which we were able to dissect various aspects of my work and define through the workshop tangible goals. Very much enjoyed working with Annika as she was focused and tuned in.“

Zdenek Konvalina, Artist